Five Things to know before Listing or Selling a Mid-Century Modern Home

Modernism Week 2016

The Five Things to know before Listing or Selling a Mid-Century Modern Home

1. Understand the Market

Where has it been and where does it look like it is going. What’s happening right now? Past trends shaped the value of your home, and present trends will affect its sale. Is the market different for your MCM home than others? Usually the answer is “Yes”.

2. Get the Right Pricing

Use specialists in Mid-Century Modern who know what comparables to use and how to compare features for more accurate price adjustments to determine the “market value” of your MCM. A specialist who is familiar with MCM will also help the Buyer’s Appraiser find the right “comps”. Which can be very important in order to stay in “Escrow” once you have a buyer.

3. Find the Right Strategy

Price has historically affected the time to sell. Find this out and use the market price to decide among a number of possible listing price options, and how long each price can be used. Also understand the seasonal local market effects on sales and how it affects your sale.

4. Have the Right Marketing and Exposure

A Mid-Century Modern should not be mixed in with every other kind of home. They appeal to a niche market with a certain demographic. Be sure the marketing of your MCM is targeted to the right buyers locally and internationally, so it is seen by them when they look. Very Important is that you use the right professional photographer who understands this architecture and shows your MCM from its best side and its distinct features. Make sure the firm you work with has a highly ranked website presence in your area for the term Mid-Century Modern Homes.

5. Use the Right Team

The Haverkate Group with Deasy/Penner & Partners specializes in Mid-Century Modern (MCM) and Modern Architecture throughout the Palm Springs Valley. Deasy/Penner & Partners is a California real estate brokerage firm dedicated to the art of design and architecture. The reach extends from Malibu to Palm Springs, Rancho Mirage and Palm Desert and incorporates diverse and stimulating architectural and modern design styles.
Local Depth
Every city and neighborhood in Southern California is unique. Unlike the national brokerages, Deasy /Penner understands that Pasadena is not the same as Venice and Downtown is not West Hollywood, Palm Springs is not Palm Desert, and that all have their virtues. With our ownership and our headquarters based-in the Southland, we understand both the differences and distinctions within each community, as well as how to celebrate their subtle nuances.
Global Reach
In real estate, Deasy/Penner’s reach transcends the local. To attract the right buyer – at the highest price point, your property must not only be visible on a regional basis, it must also be exposed on an international platform.
DPP/Luxury Real Estate Network – Deasy/Penner & Partners has been selected as an affiliate of the Luxury Real Estate Network (LRE)—an international alliance that boasts 70,000 real estate professionals in 85 countries, representing the finest residential luxury estates in the world.

The advantages when you work with us:

Not only all the above but we offer more then some others and invest real money into your Property:
$200*  Home warranty during the listing period to protect your home from costly breakdowns
$400*  Professional appraisal if you list within 5% of the appraised value
$500*  Forty-page Business Plan to Sell Your Home, so you really understand the market and the value of your home
$600*  Professional architectural photography that will attract buyers
$Priceless: Three MCM specialist Deasy/Penner Realtors selling your home and looking out for your best interest

* Actual values vary with the property, listing details and appropriateness

We know how and where to sell MCM. The HAVERKATE Group websites appear on the first page of the internet search engines – so your home will be there too! The sites and are leading sources of MCM & Modern architectural properties for sale in Palm Springs, Rancho Mirage, Palm Desert and Indian Wells.

The Haverkate Group with D/P&P

The HAVERKATE Group with Deasy/Penner&Partners

Contact Us for a Meeting We will meet with you at your convenience so we can learn about your home and goals. In a few days we will deliver our well received and well respected “Business Plan”, that details all of the above and more, so you can proceed with confidence in your sale.

Call 760.469.9125 or e-mail us at [email protected]



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